Advertising

Advertising is an industry that delivers words and pictures, but what it really sells are intangibles, such as image and reputation. This industry is people persuading—to buy goods or services, to vote for a political cause or candidate, to invest in a company, etc.

Job Titles:

Account Management
Ad Director
Advertising Media Planner
Animation expert
Art Director
Copywriter
Editors
Graphic designer
Illustrator

Jr. Account Executive
Market researcher
Media Traffic personnel
Model
Production manager
Researcher
Special effects coordinator
Visualizer

Types of Advertising:

Broadcast & print media
Cable
Magazines
Newspapers
Radio
Television
Children
Classified

Directory
Internet
Pharmaceutical
Political
Professional
Recruitment
Sports
Sweepstakes and contests

Work Environments:

Advertising agencies
Art Facilities
Business Websites
Chamber of Commerce
Educational Institutions
Film/movie studios
Government agencies
In-house agencies
Medical Facilities
Music venues
National radio/TV networks
Newspapers
Non-profit organizations

Public relations firms
Publishing companies
Retail businesses
Service organizations
Sports:

Facilities
Teams

Trade associations
Trade books/magazines
Wholesalers

On-line Resources:
Ad Forum: national and international agencies
Advertising Agency Jobs
Advertising Crossing
Advertising Education Foundation
Advertising Media Internet Center: job listing and other related info
Adweek: job listing
All Ad Agencies: types of positions in advertising
AudioGraphics: information on radio advertising
Communication jobs: links to jobs (through California State University, Chico)
Creative Group: staffing agency
Lagrant Communications: job listing
Landor Associates: SF & international job listing
Media Bistro: job listing
Ocadclub: job board
Pharmaceutical Advertising Careers: job listing
Radio Advertising Bureau: job site found on the side bar
Spotrunner: job listing, Fremont
Talent Zoo: job listing
Web Advertising

Professional Organizations:
Ad Council Organization: links to organizations
Advertising Production Association of LA: job links & freelance listing
American Advertising Federation: job listing and internships
Advertising Research Foundation
American Communication Association
American Association of Advertising Agencies: job listing, internships
Asian American Advertising Federation
Association for Independent Commercial Producers: job listing
Association for Hispanic Advertising Agencies
Association of National Advertisers: job listing
Cabletelevision Advertising Bureau: links
Children’s Advertising Review Unit: internships
East Bay Advertising Club: links
International Advertising Association: job listing
Internet Advertising Bureau: jobs within the organization
Magazine Publishers Association: job listing & internships
Mail Advertising Service Association
National Advertising Production Club Network
Outdoor Advertising Association of America: links
Point of Purchase Advertising International: job listing
Sacramento Advertising Club: job, internships and links
San Francisco Advertising Club: job listing
Specialty Advertising Association for CA: scholarships
Television Bureau of Advertising: job listing & internships

Companies: contact for employment
Cummingsdesign: S. CA
Epic
Goodby, Silverstein& Partners: SF
Gumas
HeilBrice: Irvine & LA
KSL Media: LA & NY
Mortar Agenc: SF
Periscope: job listing
One World Communications: SF
Organic
Roxburgh: jobs, Costa Mesa
San Francisco Ad Agencies
Seo Haus: online ad agency
Star Marketing: S. CA
Studio Three Sixty
Y&R
Young Company

Career Center Resources:
Careers in Advertising, Eva Lederman
How to put your book together and get a job in Advertising, The Copy Workshop
Hoover Guide to Media Companies